Award School


INSTITUTION: Award School
YEAR: 2021
DISCIPLINE: Advertising

10 speculative advertising briefs. 10 ideas.


Covid happened.

So, instead of travelling, I went back to school.

AWARD School is a 12-week advertising course where you work on ten briefs, each exploring a different advertising medium. These ten ideas are then put together to form your book, which, much like a design folio, is used to approach Creative Directors for advertising gigs. Ideas are to be drawn in black and white to level the playing field, as students come from different backgrounds, whether you’re a designer, teacher, or tradie. It’s not about how well you execute your ideas but rather the quality of your ideas. This is my book.