Recognising and Responding to Bad Information
CLIENT: Asian Australian Alliance
AGENCY: Purpose
YEAR: 2024
DISCIPLINE: Research, Art Direction, Print
PROJECT LEAD: Luke Bacon
STRATEGY: Justine Szalay
RESEARCH ANALYST: Elena Yi-Cheng Ho
GRAPHIC DESIGNER: Bettina Tan
A bespoke toolkit designed for the Asian Australian community to recognise and respond to misinformation and disinformation.
We’ve all seen the impact of bad information in our communities, particularly in social media and chat apps— lies, propaganda, images and facts taken out of context, hate speech and bullying.
Purpose approached me to design a toolkit for the Asian Australian Alliance. Designing for the Asian Australian community, they wanted a graphic designer with Asian Australian heritage to create the identity.
Purpose led the research-driven project with Asian Australian community leaders to co-design the toolkit and I was participant in the workshops along with the community leaders.
Unravel the Truth
The look and feel is based on the idea of unravelling the truth. It takes cues from the Asian Australian logo representing diversity amongst the community along with a colour palette inspired by messaging apps.
Asian Australian Alliance Logo
Text message vs imessage colour palette (Akkam, 2022)
Entanglement (Posterlad, no date)
