Soulfull

INSTITUTION: University of New South Wales
YEAR: 2022
DISCIPLINE: Design Research, Branding, Packaging, User Experience

RESEARCH: Bettina Tan, Jiale Feng, Mohini Singh, Ruining Li, Zheren Zou

A TV show and meal kit that unites religious vegans with the wider community. 

This project is the outcome of research based on veganism in the religious community.

Research

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Execution

The solution I came up with is a TV show where every week, an award-winning chef and a famous religious vegan come together to cook a meal. And a meal kit where you can make it yourself!

Tv Show

Storyboard

Meal kit

How we addressed the problem statement

  • A TV show during primetime widens the audience base 

  • Famous vegans bring viewers in and give us an insight into their religion

  • While award-winning chefs elevate the status of vegan cooking through culinary excellence

  • Meal kits encourage cooking for at least two people

Watch the full presentation